HELP!
I love flowers but I’m USELESS at Instagram!
Instagram is FUN - and it’s a great platform to get yourself out there, and be SEEN
I know, I know!
It’s so tempting to stay hidden behind the flowers - it’s what you love and know, it’s what you do best, and often, we fall into this flowery world as an escape from the harsh realities of a more corporate world.
I’ve heard it time and time again. “You’re so good at all that stuff Ali - I can’t do all that reels business, or stuff in front of camera”.
Well, you know what? I couldn’t either - but I soon realised that I had to get in front of the camera, and tell my own unique story, in order to be seen, heard and get my name out there.
There was no use being the best florist I could be, honing my skills, practicing every day and building my floristry confidence…without getting seen and booked!
“If I had a penny for every time I heard this - I would be very rich indeed :). I totally get it - its such a common thing, we ‘fall’ into flowering - we love growing/horticulture or floristry - or a blend of both, but we didn’t sign up for the amount of instagram work we needed to do! It can be a shock to the system!”
..and it’s NOT about the number of followers!
I threw myself into the Instagram/reels world, and before long - was finding a connection with people. People loved seeing the less polished, scruffy version of me - the one with no hair or make up done, in scruffy work clothes, doing my thing in my own little studio space. And yes, I may have built up 16k follows (which blows my mind) - but it’s really not about that number - it wouldn’t matter to me if it was 20k, 50k or 200k for that matter! It’s irrelevant. What’s more meaningful is the connection I have built and truly feel, with my audience. The daily messages I get about how much content helps people, and the support I feel from the community I have built from being - well - just me!
It’s certainly not about being ‘Instagram-worthy’ in terms of a polished look! It’s about showing the true you - telling your work story - explaining why you do it the way you do, and sharing your style, your ethos, and your beliefs. People will connect to you and become your own natural cheer-leading squad - and believe me, that’s the best feeling in the world!
Book an Instagram SOS day
Booking an Instagram SOS day will allow you to build confidence in front of camera, learn to shake off the negative-nancy thoughts in your head, have fun with content, and try things out with someone who knows what it’s like to move out of her comfort zone.
As a florist with a creative eye and a marketing background, who is doing this every week - I also know how to style your flowers in the best instagram-way - will give you tips on what to show, and what not to show. How to tell your story to gain your cheerleading squad of followers who truly love what you do, and want you to succeed. (those that don’t want us to succeed can clear off - we’re not interested).
I will find your unique story and help you with your story-telling & branding, and then there’s the practical stuff - how to actually cut a reel together, whilst you are knee-deep in mud or elbow-deep in flowers - without giving up hours and hours of precious flower-time. None of us have got time to be Social Media Whizz-kids or high-end polished brand ambassadors. Nope! No way! This is about practical, short, sweet solutions - that are real, authentic and FUN!
Instagram SOS
10-4pm day £325*
A day at your studio or flower farm, to concentrate on learning how to get the most out of Instagram for your business - shoot footage, cut reels together, build your b-roll, find your photography sweet-spot, look at the ever-increasing Carousel and moving video carousel, fonts and captioning
(plus mileage, location dependant)
